BuzzWatch · field notes

How AI is rewriting how brands get discovered.

Plain-English guides on AI visibility, GEO, and AEO — the new disciplines that decide which brands AI mentions, and which it ignores.

3 articlesUpdated weekly

AEO

Featured · May 11, 2026

What Is AEO? Answer Engine Optimisation Guide

Answer engine optimisation (AEO) is how you make content the answer AI picks. Here’s what it is, why it matters, and what AEO-optimised content looks like.

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Articles

Latest from the field

Short, opinionated reads from the BuzzWatch team. Built to be the answer AI cites — and the brief your team actually reads.

GEO
May 9, 2026 · 9 min
What Is GEO? Generative Engine Optimisation
GEO is how you make your brand legible to AI. Here’s how generative engine optimisation works, the signals that drive it, and how to measure it.
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AI Visibility
May 7, 2026 · 8 min
What Is AI Visibility & Why It Matters
AI visibility is your brand’s presence and perception in AI-generated answers. Here’s what it is, why it matters, and how to start measuring it.
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What Is AEO? Answer Engine Optimisation Guide

What Is GEO? Generative Engine Optimisation

What Is AI Visibility & Why It Matters